Top Key Specifications Of Modern Business Intelligence

Jan 13 2024 Published by admin under Uncategorized

Nowadays, the BI market is witnessing steady growth. Businesses of every size and domain are now paying a lot of attention to the evolving developments. With a massive amount of data generation, quick access to crucial data has become paramount for entrepreneurs. They are increasingly looking for affordable tools powered by BI. Tools that can help them to make informed decisions, increase their productivity, and ensure a better return on investment. While it is true that there is a variety of modern business intelligence tools available in the market, some of the top specifications that they are looking for are as follows:

Analytic Dashboards

Although there exist strategic and operational dashboards, modern business intelligence tools have a distinct feature. Yes, it is an in-built dashboard with components, such as line charts, bar charts, flow maps, donut charts, gauges, etc. With this in-built dashboard, a vast amount of data can be presented and analyzed like never before. These dashboards let the user perform seemingly complex actions such as drilling down data, viewing historical trends, or time comparisons in an effortless manner. In a scenario when every business irrespective of its size wants to harness the power of its data, these analytic dashboards prove to be a boon.

Data Visualization

As it is already known, data visualization means the graphical representation of data, and by using a variety of visual elements, modern business intelligence tools simply excel! Data in such a form quickly grabs the interest and makes it easy to make out the meaning. It prevents the crucial insights from getting lost in a maze of rows and columns of data. Today, many businesses are run by a single individual. So, for them, having a technology that can translate a voluminous amount of data into a visual context means ease in getting rare insights.

Seamless Integration

One of the major specifications that almost every business wants to have in its business intelligence tool is its seamless integration with other third-party software. If this one specification is missing, it will become difficult for entrepreneurs to choose a BI tool. Many even desire a seamless integration of their BI tool with their ERP and CRM so that data fetching becomes a breeze.

Apart from all these, some other key specifications are user-friendliness as even if the BI tool comes with various attractive features, it will be of little use for want of a higher learning curve. Businesses also continuously try to find BI tools that are available for a free trial. This helps them to know clearly whether the technology will prove beneficial for their business or not.

The truth is several businesses are now keen to adopt revolutionary technology. However, because of certain apprehensions like higher costs, longer time in implementation, difficulty in usage, and too many sophisticated features, they are refraining from leveraging the benefits of business intelligence. With technology evolving each day, these key specifications may soon improve and prove to be more beneficial for businesses in the long run.

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Different types of lung function testing for the workplace

Jan 13 2024 Published by admin under Uncategorized

There are many different forms that these tests come in.

Spirometry is one of them and it measures how much air your lungs can take in after taking a deep breath.
Peak flow rate testing determines how quickly you are able to breathe out based off of how fast you inhale through your nose or mouth.
Flow-volume curve testing uses both spirometry and peak flow rates depending upon which numbers they get from the test results.
Body plethysmography is another method that examines breathing volume within time periods, as well as with changes in pressure surrounding the body during exercise.

Lung function testing should be done in a quiet area away from distractions so that the test can proceed with accuracy. The measurements taken during spirometry, peak flow rate testing, and/or body plethysmography will then show results about if there is an issue or not present within the worker’s lungs.

If problems exist, it might indicate that more tests need to take place for further diagnosis for possible treatment options available which could include new medications being prescribed as well as changes made towards creating a safer workplace where workers have less exposure issues with certain substances found throughout. These various forms of testing can help identify potential problems within the lungs or breathing system so that changes can be made in order to prevent future issues from developing.

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7 Top Qualities Of A Professional Russian Translation Services in Mumbai

Jan 13 2024 Published by admin under Uncategorized

Choosing a professional translation company is really important as this provides a great advantage. When you outsource the responsibility of translation, you have the ability to provide a high-quality translation. The translation company has the best availability of translators that can provide the best services.

There are several translation companies but you need to choose the best reasonable Russian translation services in Mumbai. Given are some top qualities to take into account include while choosing translation services:

Familiarity with the Culture
If you getting documents translated into Russian then it is important to go precisely with the intended message. When the translators focus on providing translation culturally. For this, the translators need to have deep knowledge and understanding of the Russian language.

For every business, it is very important to work with an experienced online translation agency that can provide better results. When you choose the experienced service provider you are more likely to see the meaningful translation every time. The agency has professional translators that provide best-level translations.

Expansive Vocabulary in Two Languages
It is always important to provide the word-to-word translation and for this, it is important to discover new words with the best expressions. It isn’t challenging enough but you will get the best translation only from the ones that are serving for too long. The agency that has professionals with a broad vocabulary in both languages will help you to succeed.

Previous Accomplishment
When you want to choose the best translations, it is important to evaluate the record of their accomplishment. The accomplishment of professionals helps to evaluate the number of clients of the company with provided solutions. In this, user-generated content is one of the best methods of determining the skills of a particular translation service.

Translation skills
The translation is not easy and it is important to make use of the best skills. The agency must have professionals that make use of translation skills to provide an accurate translation. You need to determine whether the translators can help in providing you with translation in the Russian language. The implementation of the right strategies can help you to provide you with valuable results. Whether it’s about translating documents choosing service provider should be competent in handling all these and even more. You should look for the translation service providers’ portfolios online. The good translation service provides a comprehensive portfolio of skills.

Customer relations
When you are working with a professional service provider, it is important to look at their customer relations. A quality translator knows the meaning of words and knows how to present them in an intelligent way. This is where the writing skills of translators are very important. The translations must go through a better editing cycle to ensure complete accuracy. A good quality translator helps to demonstrate a high level of professionalism.

Long-term cooperation
The translation agency you choose must value long-term cooperation. This means the agency must ensure trust and consistency in making the approach. The longer the cooperation serves, the more detailed knowledge project managers have of the needs.

There are many companies offering machine translation. To get a better translation, choose the agency that provides human translation. This offers the highest level of accuracy which is required for critical documents and documents related to the public. Because of the qualified and expert translators, you can easily get the translation in the best form.

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Direct Sales Power Tips – Are FREE Consultations Worth the Time? – PLUS – Hostess Coaching 101

Jun 24 2023 Published by admin under Uncategorized

Free Consultations . . .
Marketing Bonanza or Waste of Time?

Many direct sales organizations are based on the idea of offering free consultations and complimentary sales presentations in order to get their products and services in front of customers with the hopeful end result of sales and future re-orders.

When offering free samples and free services, be sure to leave your potential customers wanting more. For example, if you sell beauty products and offer pampering hand or foot treatments, you may wish to only do one hand/foot. It will show the results and leave your customers wanting to have the same results on the other hand or foot.

If you sell food items, you could have a self-made cookbook of many different time-saving recipes using your products. You could give one or two of these during your presentation, but offer to include it free with a purchase (today!) of $40.00 or more.

The idea is to give a “taste” or sample of what you offer, and leave your customers interested versus fully informed. This freebie needs to be done with the full intention of booking a future consultation, party and/or sales or products. Offering freebies gives the prospect a chance to sample your products and services, but you should have be prepared to entice them to buy, book or recruit.

Hostess Coaching 101

Have you ever booked a party only to have it cancelled? Have you worked a party to only have one person show up? Have you worked a sales events with very meager sales?

If you can answer yes to these, you may need to re-think your hostess coaching . When you book a party, you need to let the hostess know you are counting on it. You have it in your schedule and you WILL be there.

One idea is to consider getting the names of the invitees and sending invitations yourself. This way you can have the names and addresses of the guests and you are in control. If you leave it up to your hostess, she may get caught up in life’s many tasks and forget. Even if a guest cannot attend, you can follow up and send her a catalog, samples, etc. If you have the guests names and contact info, you have them to add to your prospect list even if they don’t show at the party.

If you check in with your hostess at least twice before the party (to get directions to her home, to verify the date/time, to let her know how many participants there will be, etc.) you will keep her on-track with the event.

Call before the event to confirm and let her know how excited you are about the party. Be sure she understands you are really looking forward to it and counting on her and she will be more apt to follow through with the party. Be very firm but professional. Remember, this is your business.

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A Simple Technique To Boost Your Direct Sales Without Cold-Calling Or Begging For Sales Parties

Jun 24 2023 Published by admin under Uncategorized

Have you considered working with another seller to maximize your marketing dollars? This is called cooperative (co-op) advertising and marketing. It means you team with another seller of a complementary product line to run ads, work shows, etc. It’s a great idea and one that is used by all types of industries.

To get the most from your cooperative efforts be sure to align yourself with sellers of products that your own customer base would enjoy. For instance, if you sell candles, you could co-op with sellers of other women-oriented products (skincare, cookware, children’s items, etc.).

You can swap leads with each other, run ads together, work shows, develop brochures promoting both product lines, etc. By doing this, you both get to promote your products and share the costs of doing so. Instead of footing the bill for a monthly promotional flier to be designed, printed and mailed, you would split the costs 50/50.

Co-ops have advantages besides just the financial savings. By working with another motivated seller, you are holding each other accountable for moving your businesses forward–much like having an exercise buddy. If you don’t show up for your morning walk, wouldn’t you feel guilty letting her down?

You can each develop goals and a simple marketing program for the upcoming months. Then you each know what you are working toward and what will be expected of you. You can lay out a budget for each task and agree up-front on who pays what so there are no surprising developments down the line.

One interesting idea is to join up with a seller of similar items and run an ad in a local publication. Normally it may be too expensive to run such an ad yourself, but by teaming up with one (or more sellers), you can cut your costs considerably and keep you business in front of the eye of your community.

If you run ads, don’t just have the run-of-the-mill “We sell such and such and we’re great!” ads. People see way too many of those. You need something that will catch the eye or something people will save. One such idea is to do a recipe in each ad. If your prospect is interested, she’ll cut it out and keep it–also keeping your name and business with it.

The recipe can have a slant for each of the co-op seller’s businesses. For instance, if you sell skincare and your co-seller sells children’s items, you could run recipes that are good for your skin/anti-aging and healthy recipes. Items such as salmon/fish, fresh veggies, etc. would work. Scour the internet and your cookbooks for recipes that contain anti-aging properties (there’s lots of information out there). In turn, you co-seller could run kid-approved recipes (things kids like).

Moms are constantly trying to find kid-friendly recipes that are also healthy, tasty and easy. If your recipes are unique and state that they are anti-aging or kid-friendly, etc. in ties into your advertising message.

For instance, if you run an ad with Salmon in Papillote with Garden Veggies (really a simple salmon cooked in parchment paper with veggies), be sure to promote it as a Beautiful Skin meal. At the bottom of the ad, invite the reader to call or email you for more Beautiful Skin ideas, including XYZ products, etc. Add a promo line to get them to call you. Something like “Call me before xx-xx-xxxx and mention this ad get a free skincare sample set.” Make certain your promo is good and legible. Don’t make the recipe section so large, your promo doesn’t have space. It is an ad for your business, after all!

If you run you ad consistently you will see return. The thing with advertising is that you must be consistent. Don’t run your ad once or twice and then give up. People will begin to count on seeing your ads and recipes and they’ll even look forward to them. If you make your recipes good and your promotions great, they will start calling! Switch off months with your co-sellers so you can each share the spotlight.

Your ads need not be large, just big enough to run a short recipe and the offer for both sellers. If you can afford ad space large enough, you can run two recipes and two offers. Work with a graphic designer or design one yourself on your computer. The publication will likely re-design your ad to fit the space. Be sure to get the space (mechanical requirements) of setting up the ad. You can call the publication to request a media or advertising kit.

One more note, those cheap little ads in the back of publications are great for one simple message, but will not support this type of advertising. These larger ads are more likely run-of-the-paper (ROP) ads. That means they will run in the general sections of the paper, not in the back classifieds. ROP ads are pricier, but since you have a co-seller or two to work with, you should be saving a significant amount! You may be able to request to run your ad in a certain section (Food, Lifestyle, etc.). These ads are an investment in your business and like any investment, may take a little time to pay off. Be patient!

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Project Management Office Provides Better Marketing Results

Jun 24 2023 Published by admin under Uncategorized

Many people believe the rigor and discipline of project management mixes with the creative nature of marketing like oil and water. While it does takes some getting used to, once the routines are established, the relationship not only works, but the marketing effectiveness actually improves. The more marketing channels: TV, radio, print and digital media, and the greater the frequency of creative refresh, the larger the benefits become. In marketing, media, and advertising, a cookie-cutter approach to project management will not work. There has to be a better way!

Firms often implement a Program or Project Management Office (PMO) to manage the large, complex, or costly projects. The differences between a Project and Program Management Office will be left for another discussion. Marketing budgets in some cases represent a significant portion of a company’s overall operating budget. When viewed holistically, marketing projects potentially require complex coordination between multiple agencies and across channels. Therefore, marketing is a logical candidate for a PMO. Unfortunately, marketing departments often view the full rigor of the Project Management Institute (PMI) prescribed approach as too structured to support the creative process. Also, many marketing organizations believe the PMI process requires too much overhead for the required agility to quickly adapt to the marketplace. The solution is to use an approach that balances rigor and flexibility while still providing the necessary status visibility and control of marketing projects using only the highest value components of the PMI process.

The PMI is a large project management training and certification organization. The PMI’s Project Management Professional (PMP) is only one available certification for project managers and is a widely known and accepted form of accreditation. The quantity of PMI certified project managers influences most Program or Project Management Office s (PMO) to follow PMI established approaches. The commonality fostered by the PMI results in very similar documentation templates and processes regardless of department or industry. While this similarity simplifies staffing and training issues, perfect for information technology projects for example, it does not establish the flexibility marketing and advertising organizations require. The PMI certification is only one indicator of project management competence in an individual. The marketing project manager will require more than project management skills to successfully manage marketing projects or establish a marketing PM. The project manager will have to become agile in managing multiple work streams in a fast paced environment, where market forces can and often do dictate sudden changes in direction. The project management approach cannot slow down the marketing process.

Establishing a PMO in a marketing organization presents a special set of challenges that calls for creative approaches. Success of the PMO requires deep understanding of project management principals. The experience to strike a balance between the prescribed project management methods and avoiding interruption of the creative development is essential. The correct approach to establishing a marketing PMO adds value by:

· Providing just enough process to maintain financial and status visibility to organizational leadership through the Chief Marketing Officer (CMO) and above

· Establishing a communications process to enhance coordination of on-brand messaging across marketing channels for consistent impactful marketing that motivates clients and consumers to purchase goods and services

· Flexibility to adapt to our clients’ specific goals and market needs, as well as consistently deliver outstanding service

I have found that the use of a PMO approach tailored to the special needs of the marketing department offers extended value beyond the points listed above. These will differ by organization but often include the following:

· Raising senior management’s confidence in the solution. Project sponsors and decision-makers must believe the creative direction is sound and well supported before they can accept it. Regardless of the specific creative approach, senior management will have higher confidence when the brand managers and other key stakeholders have all contributed to a comprehensive consideration of the issues involved in the selection process.

· Aligning Stakeholders. By establishing coordination of multiple activities and providing a forum for all stakeholders to contribute they will be informed of direction as ideas transform into on-brand, marketing content and effective in-market execution.

· Improving efficiency. Deploying marketing materials usually requires significant effort. There are planned events that need to be addressed like sales conferences, new product launches, sports events, concerts, etc. that require material be available at specific times. The PMO provides planning to enable the highest quality materials without the inefficiencies and lower quality of a last minute scramble. I have encountered situations where important opportunities to connect with the consumer were missed, or met with lackluster content – all due to lapses in the planning process.

· Enhancing Marketing performance. I have witnessed situations where after the PMO was established, the marketing team was able to reverse declining sales and generate significant growth by improving the cross channel communication and consistency of consumer oriented messaging.

When all of your departments within your brand’s marketing group are working toward shared goals with a coordinated timetable, you will know your PMO is working. You will be able to consistently present your brand across channels, and your marketing efforts will be increasing sales.

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Stock Market Trading and Newton’s Laws of Motion

Jun 24 2023 Published by admin under Uncategorized

What new stock market investor should know?

We run a small stock market investment club and we educate all of new investors in our club using articles, software and stock market game. Currently, there is euphoria in the stock market and several people are investing money with some highly ambitious return of investment.

In this article, we will share with you some basic facts on stock market investment.

What is equity market?

Common stock is ownership of a company and sometimes it referred as shares, securities or equity. This means you are entitled to a portion of the company’s profits and any voting rights attached to the stock. The most common method for buying stocks is to use either full service or discount brokerage firm.

Why people invest in share market?

People invest in stock market for a possible high return for the entire duration of the company.

What are the risks of stock market investment?

However, your original investment is not guaranteed in share market. There is always the risk that the stock you invest in will decline in value, and you may lose your entire investment. As a stockholder, you will not receive money until the creditors, bondholders and preferred shareholders are paid.

How you can interpret Newton’s law to become better stock market trader?

Rule 1: “A Stock is not moving tends to stay at rest and a Trending Stock tends to stay in trend unless acted upon by an equal and opposite reaction or an unbalanced force.”

This means you should always trade in the direction of a trend. You should look for a force may take the form of a drastic change in the market sentiment or drastic change in the performance of the specific company.

Rule 2: “The acceleration of a stock as created by a market vote is directly proportional to the magnitude of that consensus, in the same direction as the agreement, and inversely proportional to the mass of the stock.”

This rule teaches us that a stock moves up or down into a trend due to a force created by market consensus. Movement of stock is determined by the price of stock and the amount of total agreement in market sentiment.

Stocks market is a zero sum game. In the realm of stock market investment we can interpret Newton’s third law as “for every buyer, there is a seller.” This is 3rd law of Stock market trading.

This means there cannot be more buyer than seller however there may be a very high or low demand for a particular stock.

Once you follow the Newton’s law of stock trading, you will under how easily you can invest in equity market and make good profit regularly irrespective of bull or bear market.

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Direct Mail Copywriter – Discover The Secrets To Sales Letter Gold

Jun 24 2023 Published by admin under Uncategorized

In school, grammar and sentence structure are drilled in to our heads, the world of Direct Mail Copywriting you need to throw your grammar book out the window. Proper grammar does not sell product, reaching people on emotional level does. What’s your hook? Or what’s the story? Writing sales copy is more like writing a screen play for a motion picture.

Let’s say you were writing copy for a skin care product that healed cancer. Well, you could start talking about how great the product was and how it comes in three different color bottle. That’s how you see things advertised on TV and in Magazine right? Why, shouldn’t you focus on the product? One, simple reason people buy products based on there emotional value. What you see in Magazines and on TV is called branding, if you not making $77 million dollars a year it is not a good ideas to use branding in your marketing.

How do you reach people at emotional level? Think of your sale letter or marketing brochure as a feature film. Every Hollywood motion picture has three acts, setup [of the location and characters], confrontation [of the problem], resolution [of the problem].

ACT I – establish the dramatic situation and introduce the main characters, Start of the sales letter with statements that summarize the entire letter. Imagine this being the trailer for the movie, “Miracle skin care product found to reduce skin cancer, according to 10,000 test cases.”(not a real product, this is just an example). It’s time to set the stage and meet the characters. “Just four months ago I was diagnosed this skin cancer and it quickly spread over 20% of my body. I am a mother of two and children became afraid to look at me with this cancerous growth on my face not to mention I could die from this progressive disease.”

ACT II – commonly described as “rising action”, “ I was reading a scientific journal about South America scientist who discover a topical cream the was used by medicine men deep in the rainforest, recorded data that suggest that the cream had healing properties. Unfortunately the scientist died of malaria shortly after returning to the states.”

ACT III – the resolution of the story… After all the tension has been built it’s time to easy the readers mind. “In the late 90’s a group of Harvard medical student recovered the lost formula from the schools archives, and ran the latest test on it prosperities.” At this point you would state the scientific research and how the reader can get free sample.

Too, many times here stories about copywriters [] who worry about proper grammar and finding just the right words. In fact it is not grammar that matters; it’s the structure in which you present the story. The more powerful and emotional you can make your story the more success you can achieve.

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How Does Internet Marketing Works?

Jun 24 2023 Published by admin under Uncategorized


Internet marketing is a component of electronic commerce. Internet marketing is by far the fastest growing advertising method for all companies in this day and age. Internet marketing is about people knowing each others interests, values and preferences. Internet marketing is becoming one of the highest return-on-the-investment strategies these days.


For the most effective Internet marketing, you’ll want to make sure your site is listed in the following search engines and directories:DMOZ. What I can’t emphasize enough is that you take the time to find the right search engine submission category, and if your business is regional or local, make sure you submit there instead of the main areas. Also be sure to read the search engine submission guidelines carefully. If after a few months you find that your site is still not listed in the search engines, go through the search engine submission process again. Effective Internet marketing Effective Internet marketing starts with Search Engine Optimization (SEO) and is comprised of optimizing the content, specific keywords, and over all design of your web site in order to ensure that your site attains maximum exposure to search engines. Google, Yahoo, MSN, and other major search engines use search engine software known as robots. Once a site is submitted to the search engine, the robots, also often known as search engine crawlers or search engine spiders, analyze the content of a site as well as other search engine criteria such as the accuracy of the website coding (ie: clean coding) to establish content relevance and overall website relevance.


Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. These include e-commerce, where you sell goods directly to consumers or businesses; publishing, where you sell advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. At one time, Internet marketing consisted mostly of having a Web site or placing banner ads on other Web sites. Since most home-based businesses don’t have a physical location, a Web site provides an inexpensive means for prospects to get to know what you do or what you sell and can even be a “storefront” for selling goods and services directly.


Internet marketing is any legal activity intended to bring traffic from a search portal to another Website. Internet marketing is becoming one of the highest return-on-the-investment strategies these days. The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. That’s why Internet marketing is all about networking and communication.

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Marketing Limitations – Breaking the Success Barrier With Marketing Strategies

Jun 24 2023 Published by admin under Uncategorized

Are you stuck in that silly room off the corridor of success with all those losers who won’t reach beyond themselves to find the Winning Number? It wasn’t a dream, it was a nightmare! I was standing in a room full of angry accountants staring at a machine that gave out numbers. Every five minutes a woman came to the door and asked for #7.

As I pushed to the front of the room, I noticed the number on the machine said “7″ and I looked around.

On the wall behind the machine was a sign that read “Please take a number and wait, you’ll be called at the first available opening.”

They all stared at the number, but none of them took it. I reached past a particularly healthy looking accountant with his black portfolio, bottle bottom glasses, and a scowl on his face to grab the slip of paper with the number 7 in one large red letter.

The door opened and the pleasant woman came into the room, clipboard in hand. “Number 7.” She called out plainly.

I waved my ticket and she led me through the door into a fast moving corridor with huge green lights flashing in the distance. I took a deep breath and stepped out, realizing instantly that I was standing on a conveyor that would take me where I wanted to go.

Life is much like that room.

When we stand there waiting for something to happen, but don’t make any effort ourselves to follow directions, we leave our success waiting just past the exit. We can’t get past that room of gloom until we make that first effort and follow the directions to get out.

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